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Wairoa DistrictCommunity profile

Wairoa District

Occupation of workforce

In 2018, more of the workforce in Wairoa District were employed as labourers than any other occupation.

Occupation is a key component for evaluating the socio-economic status of the workforce and the skills required to work in each industry sector.

The occupations of the workforce in Wairoa District will be influenced by factors including:

  • The economic base and employment opportunities available in Wairoa District;
  • The age of the workforce;
  • The skill and qualification level of the workforce;
  • The economic role of the area – providing employment for people from elsewhere or mainly serving the local residents.

For a more complete workforce analysis for Wairoa District, view Occupations in conjunction with other indicators, such as Workforce Industries, Workforce Level of Qualification and Workforce Field of Qualification, as well as the Occupations of the residents.

Please note: Stats NZ has given Occupation data for the 2018 Census a quality rating of "moderate". This indicates there may be some minor issues looking at the comparisons to 2013 and 2006. Users should avoid concluding that any change in the categories is purely due to real world change. See Stats NZ’s DataInfo+ for specific information on what this rating means and recommendations for use.


Derived from the Census questions:

'In the job that you worked the most hours in, what was your occupation?'

Workforce occupation of employment
Wairoa District20182013Change
OccupationNumber%Hawke's Bay Region %Number%Hawke's Bay Region %2013 to 2018
Technicians and trades workers30010.111.42619.311.0+39
Community and personal service workers2618.89.82137.69.4+48
Clerical and administrative workers2438.29.52378.410.4+6
Sales workers1655.67.91475.28.2+18
Machinery operators and drivers1535.26.91415.05.3+12
Not stated / included--0.00.01174.23.0--
Total people2,964100.0100.02,805100.0100.0+159
Source: Statistics New Zealand, Census of Population and Dwellings 2013 and 2018. Compiled and presented in by .id , the population experts.
Stats NZ data quality rating (Occupations): Moderate
Stats NZ data quality rating (Workforce): Moderate

Please note that in the 2018 Census, where data are not provided, responses are sourced from administrative datasets, in line with the procedures developed by Statistics New Zealand to supplement the 2018 dataset. Due to this, there is no "Not Stated / included" category in 2018, and users should use caution when comparing to earlier Census years.

Please refer to specific data notes for more information

Dominant groups

An analysis of the jobs held by the workforce in Wairoa District in 2018 shows the three most popular occupations were:

  • Labourers (876 people or 29.6%)
  • Managers (537 people or 18.1%)
  • Professionals (429 people or 14.5%)

In combination these three occupations accounted for 1,842 people in total or 62.1% of the workforce.

In comparison, Hawke's Bay Region employed 19.8% in Labourers; 16.1% in Managers; and 18.5% in Professionals.

The major differences between the jobs held by the workforce in Wairoa District and Hawke's Bay Region were:

  • A larger percentage of people employed as labourers (29.6% compared to 19.8%)
  • A larger percentage of people employed as managers (18.1% compared to 16.1%)
  • A smaller percentage of people employed as professionals (14.5% compared to 18.5%)
  • A smaller percentage of people employed as sales workers (5.6% compared to 7.9%)

Emerging groups

The workforce in Wairoa District increased by 159 people between 2013 and 2018.

The largest change in occupations for the workforce between 2013 and 2018 in Wairoa District was for those employed as:

  • Professionals (+81 people)

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