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Wairoa DistrictCommunity profile

Wairoa District

Industry of workforce

In 2018, more of the workforce in Wairoa District was employed in agriculture, forestry and fishing than any other industry.

Census employment data presents the number of persons employed in each industry sector (full-time and part-time) in Wairoa District regardless of where they live. By comparing the number of jobs in each industry sector to a regional benchmark, you can clearly see local specialist industries. By looking at how the number of jobs in each industry is changing over time, you can track how the structure of the local economy is changing.

When viewed in conjunction with Workforce Occupation, Workforce Level of Qualification and Workforce Field of Qualification, as well as the Industry of Employment of residents, this dataset can provide insights into the relationship between the economic and residential role of the area.


Derived from the Census question:

'What is the main activity of (your) business or employer.'

Workforce industry sector of employment
Wairoa District20182013Change
Industry sectorNumber%Hawke's Bay Region %Number%Hawke's Bay Region %2013 to 2018
Agriculture, forestry and fishing71424.212.765423.312.6+60
Electricity, gas, water and waste services180.60.7271.00.9-9
Wholesale trade361.24.2271.03.5+9
Retail trade1956.68.51987.110.2-3
Accommodation and food services1384.75.61083.96.3+30
Transport, postal and warehousing571.93.8602.13.3-3
Information media and telecommunications180.60.6240.90.8-6
Financial and insurance services150.52.1271.01.8-12
Rental, hiring and real estate services361.21.8541.92.7-18
Professional, scientific and technical services1475.07.4752.75.7+72
Administrative and support services541.85.3361.32.9+18
Public administration and safety1234.24.21174.24.0+6
Education and training31510.78.029710.68.8+18
Health care and social assistance2016.89.52288.110.2-27
Arts and recreation services391.31.3391.41.80
Other services933.23.8903.23.9+3
Not elsewhere included------421.51.3--
Total people2,952100.0100.02,805100.0100.0+147
Source: Statistics New Zealand, Census of Population and Dwellings 2013 and 2018. Compiled and presented in by .id , the population experts.
Stats NZ data quality rating:(Industries) High
Stats NZ data quality rating (Workplace): Medium

Please note that in the 2018 Census, where data are not provided, responses are sourced from administrative datasets, in line with the procedures developed by Statistics New Zealand to supplement the 2018 dataset. Due to this, there is no "Not elsewhere included" category in 2018, and users should use caution when comparing to earlier Census years.

Please refer to specific data notes for more information

Dominant groups

An analysis of the jobs held by the workforce in Wairoa District in 2018 shows the three most popular industry sectors were:

  • Agriculture, forestry and fishing (714 people or 24.2%)
  • Manufacturing (549 people or 18.6%)
  • Education and training (315 people or 10.7%)

In combination these three industries employed 1,578 people in total or 53.5% of the workforce.

In comparison, Hawke's Bay Region employed 12.7% in Agriculture, forestry and fishing; 12.9% in Manufacturing; and 8.0% in Education and training.

The major differences between the jobs held by the workforce in the Wairoa District and Hawke's Bay Region were:

  • A larger percentage of people employed in agriculture, forestry and fishing (24.2% compared to 12.7%)
  • A larger percentage of people employed in manufacturing (18.6% compared to 12.9%)
  • A smaller percentage of people employed in administrative and support services (1.8% compared to 5.3%)
  • A smaller percentage of people employed in wholesale trade (1.2% compared to 4.2%)

Emerging groups

The workforce in Wairoa District increased by 147 people between 2013 and 2018.

The largest changes in the jobs held by the workforce between 2013 and 2018 in Wairoa District were for those employed in:

  • Professional, scientific and technical services (+72 people)
  • Agriculture, forestry and fishing (+60 people)
  • Construction (+51 people)
  • Accommodation and food services (+30 people)

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