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Wairoa DistrictCommunity profile

Wairoa District

Industry sector of employment

More Wairoa District residents worked in agriculture, forestry and fishing in 2018 than any other industry.

Wairoa District’s industry statistics identify the industry sectors in which the residents work (which may be within the residing area or elsewhere). This will be influenced by the skill base and socio-economic status of the residents as well as the industries and employment opportunities present in the region.

When viewed in conjunction with Residents Place of Work data and Method of Travel to Work, industry sector statistics provide insights into the relationship between the economic and residential role of the area.


Derived from the Census question:

'What is the main activity of (your) business or employer.'

Note: This page includes data from the 2018 Census. Between 2013 and 2018, the geographical classification was changed, and with it many boundaries were altered. As a result, you may see different small area options when comparing to pages that do not yet show 2018 data. Learn more.

Industry sector of employment
Wairoa District20182013Change
Industry sectorNumber%Hawke's Bay Region %Number%Hawke's Bay Region %2013 to 2018
Agriculture, forestry and fishing85523.512.672322.711.9+132
Electricity, gas, water and waste services210.60.7240.80.6-3
Wholesale trade541.54.2331.03.8+21
Retail trade2196.08.52046.49.2+15
Accommodation and food services1654.55.61143.64.7+51
Transport, postal and warehousing752.13.9692.23.7+6
Information media and telecommunications180.50.6240.80.8-6
Financial and insurance services210.62.2270.81.8-6
Rental, hiring and real estate services451.21.8571.82.4-12
Professional, scientific and technical services1805.07.4782.55.5+102
Administrative and support services902.55.3601.93.2+30
Public administration and safety1444.04.21113.54.0+33
Education and training39010.78.03159.98.3+75
Health care and social assistance2526.99.52618.211.0-9
Arts and recreation services451.21.3361.11.4+9
Other services992.73.8963.03.7+3
Not elsewhere included------2076.54.4--
Source: Statistics New Zealand, Census of Population and Dwellings 2013 and 2018. Compiled and presented in by .id , the population experts.
Stats NZ data quality rating: High
Please refer to specific data notes for more information

Please note that in the 2018 Census, where data are not provided, responses are sourced from administrative datasets, in line with the procedures developed by Statistics New Zealand to supplement the 2018 dataset. Due to this, there is no "Not elsewhere included" category in 2018, and users should use caution when comparing to earlier Census years.

Dominant groups

An analysis of the jobs held by the resident population in Wairoa District in 2018 shows the three most popular industry sectors were:

  • Agriculture, forestry and fishing (855 people or 23.5%)
  • Manufacturing (702 people or 19.3%)
  • Education and training (390 people or 10.7%)

In combination these three industries employed 1,947 people in total or 53.6% of the employed resident population.

In comparison, Hawke's Bay Region employed 12.6% in Agriculture, forestry and fishing; 12.8% in Manufacturing; and 8.0% in Education and training.

The major differences between the jobs held by the population of Wairoa District and Hawke's Bay Region were:

  • A larger percentage of persons employed in agriculture, forestry and fishing (23.5% compared to 12.6%)
  • A larger percentage of persons employed in manufacturing (19.3% compared to 12.8%)
  • A larger percentage of persons employed in education and training (10.7% compared to 8.0%)
  • A smaller percentage of persons employed in administrative and support services (2.5% compared to 5.3%)

Emerging groups

The number of employed people in Wairoa District increased by 450 between 2013 and 2018.

The largest changes in the jobs held by the resident population between 2013 and 2018 in Wairoa District were for those employed in:

  • Manufacturing (+162 persons)
  • Agriculture, forestry and fishing (+132 persons)
  • Professional, scientific and technical services (+102 persons)
  • Education and training (+75 persons)

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