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Dunedin City CouncilCommunity profile

Dunedin City

Industry of workforce

In 2018, more of the workforce in Dunedin City was employed in education and training than any other industry.

Census employment data presents the number of persons employed in each industry sector (full-time and part-time) in Dunedin City regardless of where they live. By comparing the number of jobs in each industry sector to a regional benchmark, you can clearly see local specialist industries. By looking at how the number of jobs in each industry is changing over time, you can track how the structure of the local economy is changing.

When viewed in conjunction with Workforce Occupation, Workforce Level of Qualification and Workforce Field of Qualification, as well as the Industry of Employment of residents, this dataset can provide insights into the relationship between the economic and residential role of the area.


Derived from the Census question:

'What is the main activity of (your) business or employer.'

Workforce industry sector of employment
Dunedin City20182013Change
Industry sectorNumber%Otago Region %Number%Otago Region %2013 to 2018
Agriculture, forestry and fishing1,2392.17.51,2902.68.9-51
Electricity, gas, water and waste services3810.70.72430.50.6+138
Wholesale trade2,2563.93.62,0074.03.3+249
Retail trade5,7519.99.85,87111.811.2-120
Accommodation and food services4,4737.79.94,2548.69.6+219
Transport, postal and warehousing2,1903.84.01,8603.73.6+330
Information media and telecommunications7951.41.18971.81.4-102
Financial and insurance services1,0591.81.51,1372.32.0-78
Rental, hiring and real estate services1,0321.82.31,1762.42.7-144
Professional, scientific and technical services4,7348.17.23,5707.26.4+1,164
Administrative and support services1,9713.44.11,4012.82.8+570
Public administration and safety2,9765.14.02,1694.43.6+807
Education and training8,36114.49.76,51613.19.8+1,845
Health care and social assistance8,20814.19.96,80713.710.3+1,401
Arts and recreation services1,2602.22.51,1462.32.6+114
Other services2,3854.13.72,0614.13.7+324
Not elsewhere included------5371.11.2--
Total people58,089100.0100.049,707100.0100.0+8,382
Source: Statistics New Zealand, Census of Population and Dwellings 2013 and 2018. Compiled and presented in by .id , the population experts.
Stats NZ data quality rating:(Industries) High
Stats NZ data quality rating (Workplace): Medium

Please note that in the 2018 Census, where data are not provided, responses are sourced from administrative datasets, in line with the procedures developed by Statistics New Zealand to supplement the 2018 dataset. Due to this, there is no "Not elsewhere included" category in 2018, and users should use caution when comparing to earlier Census years.

Please refer to specific data notes for more information

Dominant groups

An analysis of the jobs held by the workforce in Dunedin City in 2018 shows the three most popular industry sectors were:

  • Education and training (8,361 people or 14.4%)
  • Health care and social assistance (8,208 people or 14.1%)
  • Retail trade (5,751 people or 9.9%)

In combination these three industries employed 22,320 people in total or 38.4% of the workforce.

In comparison, Otago Region employed 9.7% in Education and training; 9.9% in Health care and social assistance; and 9.8% in Retail trade.

The major differences between the jobs held by the workforce in the Dunedin City and Otago Region were:

  • A larger percentage of people employed in education and training (14.4% compared to 9.7%)
  • A larger percentage of people employed in health care and social assistance (14.1% compared to 9.9%)
  • A smaller percentage of people employed in agriculture, forestry and fishing (2.1% compared to 7.5%)
  • A smaller percentage of people employed in construction (8.0% compared to 10.3%)

Emerging groups

The workforce in Dunedin City increased by 8,382 people between 2013 and 2018.

The largest changes in the jobs held by the workforce between 2013 and 2018 in Dunedin City were for those employed in:

  • Education and training (+1,845 people)
  • Construction (+1,635 people)
  • Health care and social assistance (+1,401 people)
  • Professional, scientific and technical services (+1,164 people)

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