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Whangarei District CouncilCommunity profile

Whangarei District Council

Occupation of employment

There were more professionals in Whangarei District Council than any other occupation in 2018.

Whangarei District Council's occupation statistics quantify the occupations in which the residents work (which may be within the residing area or elsewhere). This will be influenced by the economic base and employment opportunities available in the area, education levels, and the working and social aspirations of the population. When viewed with other indicators, such as Educational Qualifications and Individual Income, Occupation is a key measure for evaluating Whangarei District Council's socio-economic status and skill base. The occupations held by a workforce are linked to a range of factors including:

  • The economic base and employment opportunities available in the area;
  • The educational qualification levels of the population; and
  • The working and social aspirations of the population.

Please note: Stats NZ has given Occupation data for the 2018 Census a quality rating of "moderate". This indicates there may be some minor issues looking at the comparisons to 2013 and 2006. Users should avoid concluding that any change in the categories is purely due to real world change. See Stats NZ’s DataInfo+ for specific information on what this rating means and recommendations for use.


Derived from the Census questions:

'In the job that you worked the most hours in, what was your occupation?'

Note: This page includes data from the 2018 Census. Between 2013 and 2018, the geographical classification was changed, and with it many boundaries were altered. As a result, you may see different small area options when comparing to pages that do not yet show 2018 data. Learn more.

Occupation of employment
Whangarei District Council20182013Change
OccupationNumber%New Zealand %Number%New Zealand %2013 to 2018
Technicians and trades workers5,93113.912.14,04712.511.4+1,884
Community and personal service workers4,53310.69.53,0339.48.5+1,500
Clerical and administrative workers4,47010.410.93,57011.011.4+900
Sales workers3,6758.69.22,6918.38.8+984
Machinery operators and drivers2,9346.96.01,8215.65.2+1,113
Not stated / included------1,5964.95.0-1,596
Total employed population aged 15+42,783100.0100.032,325100.0100.0+10,458
Source: Statistics New Zealand, Census of Population and Dwellings 2013 and 2018. Compiled and presented in by .id , the population experts.
Stats NZ data quality rating: Moderate
Please refer to specific data notes for more information

Please note that in the 2018 Census, where data are not provided, responses are sourced from administrative datasets, in line with the procedures developed by Statistics New Zealand to supplement the 2018 dataset. Due to this, there is no "Not Stated / included" category in 2018, and users should use caution when comparing to earlier Census years.

Dominant groups

An analysis of the jobs held by the resident population in Whangarei District Council in 2018 shows the three most popular occupations were:

  • Professionals (8,910 people or 20.8%)
  • Managers (7,158 people or 16.7%)
  • Technicians and trades workers (5,931 people or 13.9%)

In combination these three occupations accounted for 21,999 people in total or 51.4% of the employed resident population.

In comparison, New Zealand employed 23.0% in Professionals; 18.0% in Managers; and 12.1% in Technicians and trades workers.

The major differences between the jobs held by the population of Whangarei District Council and New Zealand were:

  • A larger percentage of persons employed as Technicians and trades workers (13.9% compared to 12.1%)
  • A larger percentage of persons employed as Community and personal service workers (10.6% compared to 9.5%)
  • A smaller percentage of persons employed as Professionals (20.8% compared to 23.0%)
  • A smaller percentage of persons employed as Managers (16.7% compared to 18.0%)

Emerging groups

The number of employed people in Whangarei District Council increased by 10,458 between 2013 and 2018.

The largest changes in the occupations of residents between 2013 and 2018 in Whangarei District Council were for those employed as:

  • Professionals (+2,370 persons)
  • Technicians and trades workers (+1,884 persons)
  • Managers (+1,791 persons)
  • Labourers (+1,512 persons)

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