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Broad Bay-Portobello

Occupation of employment

There were more professionals in Broad Bay-Portobello than any other occupation in 2018.

Broad Bay-Portobello's occupation statistics quantify the occupations in which the residents work (which may be within the residing area or elsewhere). This will be influenced by the economic base and employment opportunities available in the area, education levels, and the working and social aspirations of the population. When viewed with other indicators, such as Educational Qualifications and Individual Income, Occupation is a key measure for evaluating Broad Bay-Portobello's socio-economic status and skill base. The occupations held by a workforce are linked to a range of factors including:

  • The economic base and employment opportunities available in the area;
  • The educational qualification levels of the population; and
  • The working and social aspirations of the population.

Please note: Stats NZ has given Occupation data for the 2018 Census a quality rating of “moderate”. This indicates there may be some minor issues looking at the comparisons to 2013 and 2006. Users should avoid concluding that any change in the categories is purely due to real world change. See Stats NZ’s DataInfo+ for specific information on what this rating means and recommendations for use.

Derived from the Census questions:

'In the job that you worked the most hours in, what was your occupation?'

Persons aged 15 years and over

Occupation of employment
Broad Bay-Portobello20182006Change
OccupationNumber%Normanby %Number%Normanby %2006 to 2018
Managers11117.810.38414.08.6+27
Professionals23137.034.322838.028.2+3
Technicians and trades workers6911.111.26010.013.4+9
Community and personal service workers518.28.3579.511.5-6
Clerical and administrative workers579.18.76010.010.0-3
Sales workers457.210.3305.08.1+15
Machinery operators and drivers213.45.8244.04.3-3
Labourers396.311.2396.510.00
Not stated / included------183.05.7-18

Source: Statistics New Zealand, Census of Population and Dwellings 2006 and 2018. Compiled and presented in profile.id by .id (informed decisions).
Stats NZ data quality rating: Moderate

Please note that in the 2018 Census, where data are not provided, responses are sourced from administrative datasets, in line with the procedures developed by Statistics New Zealand to supplement the 2018 dataset. Due to this, there is no "Not Stated / included" category in 2018, and users should use caution when comparing to earlier Census years.

Occupation of employment, 2018
Occupation of employment, 2018 Managers, Normanby: 10.3% Professionals, Normanby: 34.3% Technicians and trades workers, Normanby: 11.2% Community and personal service workers, Normanby: 8.3% Clerical and administrative workers, Normanby: 8.7% Sales workers, Normanby: 10.3% Machinery operators and drivers, Normanby: 5.8% Labourers, Normanby: 11.2% Managers, Broad Bay-Portobello: 17.8% Professionals, Broad Bay-Portobello: 37.0% Technicians and trades workers, Broad Bay-Portobello: 11.1% Community and personal service workers, Broad Bay-Portobello: 8.2% Clerical and administrative workers, Broad Bay-Portobello: 9.1% Sales workers, Broad Bay-Portobello: 7.2% Machinery operators and drivers, Broad Bay-Portobello: 3.4% Labourers, Broad Bay-Portobello: 6.3%
Source: Statistics New Zealand, Census of Population and Dwellings, 2018
Compiled and presented by .id (informed decisions).
Change in occupation of employment, 2006 to 2018
Change in occupation of employment, 2006 to 2018 Managers, Broad Bay-Portobello: +27 Professionals, Broad Bay-Portobello: +3 Technicians and trades workers, Broad Bay-Portobello: +9 Community and personal service workers, Broad Bay-Portobello: -6 Clerical and administrative workers, Broad Bay-Portobello: -3 Sales workers, Broad Bay-Portobello: +15 Machinery operators and drivers, Broad Bay-Portobello: -3 Labourers, Broad Bay-Portobello: 0
Source: Statistics New Zealand, Census of Population and Dwellings, 2006 and 2018
Compiled and presented by .id (informed decisions).

Dominant groups

An analysis of the jobs held by the resident population in Broad Bay-Portobello in 2018 shows the three most popular occupations were:

  • Professionals (231 people or 37.0%)
  • Managers (111 people or 17.8%)
  • Technicians and trades workers (69 people or 11.1%)

In combination these three occupations accounted for 411 people in total or 65.9% of the employed resident population.

In comparison, the Normanby employed 34.3% in Professionals; 10.3% in Managers; and 11.2% in Technicians and trades workers.

The major differences between the jobs held by the population of Broad Bay-Portobello and the Normanby were:

  • A larger percentage of persons employed as Managers (17.8% compared to 10.3%)
  • A larger percentage of persons employed as Professionals (37.0% compared to 34.3%)
  • A smaller percentage of persons employed as Labourers (6.3% compared to 11.2%)
  • A smaller percentage of persons employed as Sales workers (7.2% compared to 10.3%)

Emerging groups

The number of employed people in Broad Bay-Portobello increased by 24 between 2006 and 2018.

There were no major differences in Broad Bay-Portobello between 2006 and 2018.

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