Wairoa DistrictCommunity profile
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About the profile areas

The 2013 population for Mahia is 723, with a population density of 0.03 persons per hectare.

Location and boundaries

The locality of Mahia is bounded by the locality of Ruakituri-Morere in the north, the Pacific Ocean in the east, Hawke's Bay in the south, Nuhaka Opoutama Road and the locality of Nuhaka and State Highway 2 in the west.

Name origin

Mahia is named after the Mahia Peninsula, which is named from a word meaning 'to sound or resound'.

Settlement history

Settlement of the area dates from the late 1820s, although population was minimal until the 1870s when the small townships of Mahia and Mahia Beach were established. These townships remain small, with land used mainly for pastoral purposes, particularly sheep grazing, with some beef farming. The population declined between 1996 and 2013, a result of little change in dwelling stock and a decline in dwelling occupancy rates and the average number of persons living in each dwelling.

Land use

Mahia is a largely rural area, with small settlements at Mahia and Mahia Beach.

Major features

Major features of the area include the Mahia Peninsula, Maungawhio Lagoon, Portland Island, Mahia Golf Club, Blacks Beach, Mahanga Beach, Mahia Beach, Mokotahi Beach, Mahia Peninsula Scenic Reserve, Coronation Reserve and the Shipwreck Memorial.