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Mercury Bay Community Board

About the profile areas

The 2013 population for Mercury Bay Community Board is 7,173, with a population density of 0.10 persons per hectare.

Settlement history

European settlement of the area dates from the 1830s, although population was minimal until the 1860s, with the main industries being boat building, timber and flax milling, gold mining and gum digging. Growth took place during the late 1800s and early 1900s, with dairy farming then becoming the main industry. Substantial development occurred from the post-war years, particularly between the 1950s and 1970s. The population increased between 1996 and 2013 as new dwellings were added to the area, particularly between 2001 and 2006, largely from the Whitianga Waterways development.

Land use

Mercury Bay Community Board is a largely rural area, with a township at Whitianga, smaller townships at Cooks Beach and Matarangi, and several small villages.

Major features

Major features of the area include the Mercury Islands and numerous other smaller islands, Buffalo Beach, Cathedral Cove Beach, Cooks Beach, Hahei Beach, Hot Water Beach, Matarangi Beach, New Chums Beach, Opito Bay Beach, Otama Beach, Rings Beach, Whangapoua Beach, Lonely Bay, Whiti Farm Park, Mill Creek Road Bird & Reptile Park, The Lost Spring Thermal Pools & Day Spa, HighZone Adventure Ropes Course, Combat Zone Paintball & Fun Park, Mercury Bay Golf Club, Birdwood Springs Mini Putt, Mercury Bay Museum, Lonely Bay Vineyard, Mercury Bay Estate (vineyard), The Coromandel Brewing Company, Cathedral Cove Macadamias, Whitianga Marina, Whitianga Ferry, Matarangi Airport, Whitianga Airport, Mercury Bay Multi-Sport Park, Black Jack Scenic Reserve, Coromandel Domain, Hilton Park, Kaitoke Scenic Reserve, Kotari Park, Lyon Park, Shakespeare Cliff Scenic & Historic Reserve, Te Pare Reserve and several schools.