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Napier City

Industry of workforce

In 2013, more of the workforce in Napier City was employed in retail trade than any other industry.

Census employment data presents the number of persons employed in each industry sector (full-time and part-time) in the Napier City regardless of where they live. By comparing the number of jobs in each industry sector to a regional benchmark, you can clearly see local specialist industries. By looking at how the number of jobs in each industry is changing over time, you can track how the structure of the local economy is changing.

When viewed in conjunction with Workforce Occupation, Workforce Level of Qualification and Workforce Field of Qualification, as well as the Industry of Employment of residents, this dataset can provide insights into the relationship between the economic and residential role of the area.

Derived from the Census question:

'What is the main activity of (your) business or employer.'

Workforce, by place of work, regardless of residence

Workforce industry sector of employment
Napier City20132006Change
Industry sectorNumber%New Zealand %Number%New Zealand %2006 to 2013
Agriculture, forestry and fishing6363.06.57563.56.8-120
Mining150.10.3120.10.2+3
Manufacturing2,21710.39.42,75112.711.0-534
Electricity, gas, water and waste services810.40.7570.30.5+24
Construction1,2876.07.61,5157.07.5-228
Wholesale trade9034.24.88974.25.0+6
Retail trade2,76312.99.42,94613.69.9-183
Accommodation and food services1,5967.45.61,7678.25.6-171
Transport, postal and warehousing1,0534.94.19964.64.1+57
Information media and telecommunications2311.11.81740.81.9+57
Financial and insurance services4652.23.45732.73.2-108
Rental, hiring and real estate services6332.92.57053.32.7-72
Professional, scientific and technical services1,5367.18.41,3236.17.8+213
Administrative and support services6783.23.35402.53.3+138
Public administration and safety1,1735.54.99424.44.1+231
Education and training2,20510.38.01,8758.77.2+330
Health care and social assistance2,18110.19.61,8008.38.1+381
Arts and recreation services4712.21.84051.91.6+66
Other services1,1225.23.91,1915.53.9-69
Not elsewhere included2491.24.03631.75.6-114

Source: Statistics New Zealand, Census of Population and Dwellings 2006 and 2013. Compiled and presented in profile.id by .id , the population experts.

Workforce industry sector of employment, 2013
Workforce industry sector of employment, 2013 Agriculture, forestry and fishing, New Zealand: 6.5% Mining, New Zealand: 0.3% Manufacturing, New Zealand: 9.4% Electricity, gas, water and waste services, New Zealand: 0.7% Construction, New Zealand: 7.6% Wholesale trade, New Zealand: 4.8% Retail trade, New Zealand: 9.4% Accommodation and food services, New Zealand: 5.6% Transport, postal and warehousing, New Zealand: 4.1% Information media and telecommunications, New Zealand: 1.8% Financial and insurance services, New Zealand: 3.4% Rental, hiring and real estate services, New Zealand: 2.5% Professional, scientific and technical services, New Zealand: 8.4% Administrative and support services, New Zealand: 3.3% Public administration and safety, New Zealand: 4.9% Education and training, New Zealand: 8.0% Health care and social assistance, New Zealand: 9.6% Arts and recreation services, New Zealand: 1.8% Other services, New Zealand: 3.9% Agriculture, forestry and fishing, Napier City: 3.0% Mining, Napier City: 0.1% Manufacturing, Napier City: 10.3% Electricity, gas, water and waste services, Napier City: 0.4% Construction, Napier City: 6.0% Wholesale trade, Napier City: 4.2% Retail trade, Napier City: 12.9% Accommodation and food services, Napier City: 7.4% Transport, postal and warehousing, Napier City: 4.9% Information media and telecommunications, Napier City: 1.1% Financial and insurance services, Napier City: 2.2% Rental, hiring and real estate services, Napier City: 2.9% Professional, scientific and technical services, Napier City: 7.1% Administrative and support services, Napier City: 3.2% Public administration and safety, Napier City: 5.5% Education and training, Napier City: 10.3% Health care and social assistance, Napier City: 10.1% Arts and recreation services, Napier City: 2.2% Other services, Napier City: 5.2%
Source: Statistics New Zealand, Census of Population and Dwellings,2013
Compiled and presented by .id, the population experts.
Change in workforce industry sector of employment, 2006 to 2013
Change in workforce industry sector of employment, 2006 to 2013 Agriculture, forestry and fishing, Napier City: -120 Mining, Napier City: +3 Manufacturing, Napier City: -534 Electricity, gas, water and waste services, Napier City: +24 Construction, Napier City: -228 Wholesale trade, Napier City: +6 Retail trade, Napier City: -183 Accommodation and food services, Napier City: -171 Transport, postal and warehousing, Napier City: +57 Information media and telecommunications, Napier City: +57 Financial and insurance services, Napier City: -108 Rental, hiring and real estate services, Napier City: -72 Professional, scientific and technical services, Napier City: +213 Administrative and support services, Napier City: +138 Public administration and safety, Napier City: +231 Education and training, Napier City: +330 Health care and social assistance, Napier City: +381 Arts and recreation services, Napier City: +66 Other services, Napier City: -69
Source: Statistics New Zealand, Census of Population and Dwellings, 2006 and 2013
Compiled and presented by .id, the population experts.

Dominant groups

An analysis of the jobs held by the workforce in Napier City in 2013 shows the three most popular industry sectors were:

  • Retail trade (2,763 people or 12.9%)
  • Manufacturing (2,217 people or 10.3%)
  • Education and training (2,205 people or 10.3%)

In combination these three industries employed 7,185 people in total or 33.4% of the workforce.

In comparison, the New Zealand employed 9.4% in Retail trade; 9.4% in Manufacturing; and 8.0% in Education and training.

The major differences between the jobs held by the workforce in the Napier City and the New Zealand were:

  • A larger percentage of people employed in retail trade (12.9% compared to 9.4%)
  • A larger percentage of people employed in education and training (10.3% compared to 8.0%)
  • A larger percentage of people employed in accommodation and food services (7.4% compared to 5.6%)
  • A smaller percentage of people employed in agriculture, forestry and fishing (3.0% compared to 6.5%)

Emerging groups

The workforce in Napier City decreased by 93 people between 2006 and 2013.

The largest changes in the jobs held by the workforce between 2006 and 2013 in the Napier City were for those employed in:

  • Manufacturing (-534 people)
  • Health care and social assistance (+381 people)
  • Education and training (+330 people)
  • Public administration and safety (+231 people)

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