The principle means of using the profile.id® Community Profile is the menu system located to the left of the screen. The section of the menu underneath the heading 'Community Profile' contains the majority of the site's data and is available for the Wellington City and its small areas.
Getting started...
Selecting an area
Geographic navigation is via the 'Area selection' button on the top left hand menu. Simply choose an area from the list displayed and you will be taken to the Introduction and summary ' page for this area which includes a map.
Once an area has been selected, you can select other topics in the 'Community Profile' section of the menu to display information for your selected area (referred to as the 'current area').
At the bottom of each page in the 'Community Profile' section, there is a list of available areas so that you can change geography without returning to the 'Introduction and summary' page.
How to use the 'Community Profile' pages
The 'Introduction and summary' page contains a map of the current area along with introductory text. There is a tab at the top of the page called 'Key statistics' which will take you to a table of summary statistics. By default the table displays 2001 and 2006 data as both absolute numbers and percentages (where applicable), along with the change in number between these years. To view 1996 data alongside 2006 data, choose '1996' from the drop-down list located above the table on the right hand side.

The remaining pages in the 'Community Profile' section all use a similar format. There is text introducing the type of data being presented followed by a table with 2006 and 2001 data. The tables in these pages also include percentages for the benchmark area, while the small areas are benchmarked against the municipality. To view 1996 data alongside 2006 data, choose '1996' from the drop-down list located above the table on the right hand side. Please note that some data sets are only available for 2006, in which case 2001 and 1996 data will not be presented.
Below the table is written analysis highlighting the key points of interest followed by two charts. The first chart (the benchmark chart) compares the current area with the benchmark area. The second chart (the trend chart) compares the change in the area between 2001 and 2006. When an alternative year is selected for comparison, the charts automatically update to reflect the chosen comparison year.

At the bottom of every table in profile.id® the source of the data is specified along with notes and links to the 'Data notes' section of the site.
The Community Profile section
The Community Profile presented through profile.id® is structured around four main questions. Within each of these, more detailed questions are presented.
For a complete list of all topics please refer to the site map.
The Additional information section
This section includes information added to the profile in between Census periods as well as specialist Census data.
Current Population Estimates - Current Statistics New Zealand population estimates - updated annually.
Residential Development - Building consents statistics - updated annually.
Deprivation Index – The social Deprivation Index – updated with each Census.
The Reports section
The 'Reports' section includes downloadable Adobe Acrobat PDF documents which are ideal for printing and /or emailing. A report is produced for Wellington City as a whole and each of its small areas.
The Explanatory notes section
The 'Explanatory notes' section includes a list of abbreviations used in profile.id® Geography notes' to explain the geography used; 'Data notes' to assist with the interpretation of the data sets used, and; 'Links' containing a list of useful external websites and resources.
The 'Site help' section
The 'Site help' section includes 'FAQs' (Frequently Asked Questions); 'How to use this site' (this page), and; a site map listing all pages available in the site.
The 'Download data'
This section allows you to select specific variables and create a table of just this data. For instance, you may just want to view 0-4 year olds, or lone person households, or unemployed people etc. Once you have created your data table by means of a simple interface this can then be downloaded for use in other applications. This section is also very useful for comparing a variable across multiple areas.